1) Pizza Hut survived, while KFC almost died, in India?
2) The common man gets illegal extensions done to their homes, without being caught?
3) 'Locked' mobile phones from US work in India?
4) Reliance managed to become so big?
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....
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There's a common link that unites India. Globally.
There's a common thread which lets people in India survive. And Live.
There's a common technique which you can find, wherever you go in India....
Perhaps a picture can say a thousand words here.....
This, ladies and gentlemen, is Jugaaaaaaaad. This is perhaps the One thing that makes India what it is. This is perhaps the reason why established business models of the west have gone for a toss, when in India. To survive here, one of the basic rules is to understand the infinite possibilities of Jugaad. And then, you're ready to rock!
Welcome to Indyeah! :-)
P.S: This snap was taken when on my way from Agra to Delhi. The tractor was fully loaded, with the produce almost touching the road. Impossible for the driver to see what's at the back, and just the right conditions to make the cyclewallah "rope in" for an easy ride home!
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