i've said this earlier, and am willing to shout out yet again. vodafone has done a brilliant job of unleashing its zoozoo on the indian audience, this IPL. some positives for me:
1. voda continues to evolve, in its quest for marketing moksha, displayed so brilliantly earlier through hutch campaigns, and after the yummy happy to help campaigns of ipl 2008, they've gone a step further through their stunning series of zoozoo ads..and to think that only 10 have been released so far, with 15 more to go by the time IPL 2009 ends..yummy
2. finally, marketers in india have realized the impact a good tournament or tv event can make, and voda chose to launch its campaign when it knew tv audience will peak, as it did in 2008. excellent strategy.
3. voda is supplementing the zoozoo craze well, through facebook...with 8000 fans already (i remember 5000 fans yesterday..) the social media is being used adequately well to sustain the interest...in fact i got to know of the species name thru facebook
4. there's not much to do this summer in india...with the producers and multiplex slugging it out, with heat piling on to our collective agony, the regular tv shows getting on to the nerves as usual.....and in between comes the big hope yet again, as it did last year and blew away every other channel...its probably going to end up the same this year too...fortune has favored the brave...and in the midst of all this, vodafone has managed to release a campaign which actually brings in more smiles and better entertainment that the histrionics being played out on the field! commendable.
Finally, the reasons for this campaign to stand out and be talked about so much: super concept+simplicity+fine execution+super timing+unimaginative competition
luv ya, zoozoo. please do reserve the best 3 of your creations for the last 3 days....nothing else will get you bigger bang for your buck. can barely wait to see how the "beauty tips" concept can be bettered by the zoozoos!
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