Apr 20, 2009

hiraj.com: doesn't work for me.

i'll start by referring to some text found on hiraj.com:
"At Hiraj.com you don’t have to wait longer to receives messages/responses from other kids because you will be automatically updated and on the main account it will show the all kids updates, so you view them and get updated what the little ones are upto.
As you know sometime people fear, nervous and hesitate in sharing their kids information through opens blog, social networking, file sharing or broadcasting websites because they don’t want any and every body to see or know their kids information. But at Hiraj.com you can share the information only with people who you want to and like to, gives you full control.'

the grammar leaves a lot to be desired, and on first glance, it looks like a hurriedly put together website. i've been asked to review the site by Mr. Sandeep Gulati, and unfortunately, i do not have too many positive points to note about hiraj.com. here are my reasons:

1. as a parent myself, i can not relate to a name like hiraj. whatever justification is given, about the inspiration coming from the birth of a kid in the founder's family, i cannot relate to it. i believe this was the reason given by kidmondo.com as well, but they were amongst the first such sites globally, and have been well accepted over the years. i suspect there were not too many domain names available, hence the name hiraj came about.

2. There are thousands of sites now, where the similar work can be done. some popular ones are: www.babyspot.com, www.aboutmybaby.com, www.babynamey.com, www.babygrapevine.com, www.kidmondo.com, www.babycenter.com, www.mothersclick.com, www.mommyclub.ca, www.opmom.com, www.cafemom.com, www.gurgle.com, www.babyfy.com, www.baveo.com, www.babyzbook.com, www.momcentral.com, www.momscrowd.com and so on. why do i need another site? if the site is targeted towards indians, then is there a real need in the market to have a separate site for indian babies? is there any particular desire which indian babies have, which these sites cannot fulfill? its all about keeping the world updated with milestones, photos, videos of the baby, right? that can be done on any of the existing sites, and i don't need a new site to do it, unless there is a compelling reason to do so.

If you go through the site, you will realize some glaring technical faults. on the homepage and the tools page, you get to read about some of the features of the site, but there is no way to know about those features or the look and feel, unless you sign up. why should i, unless i know what i'm getting into? this approach is perhaps rooted in web1.0, and will surely not work, as the web has evolved. as a publisher, my approach now should be to give a flavor of what's inside, and build in registration when felt necessary and appropriate. i do not want to stop people from entering my shop, and i do not want to try and coax them into giving me their profiles in the name of registration, in the hope of making money sometime in the future with the profiles gathered.
www_hiraj_com_features_phpwww_hiraj_com_index_php

i'm sorry, mr sandeep, for being too blatant and harsh. i wish you the very best with hiraj.com, though as an independent observer, your site was not up to the mark to me. i hope there are people who benefit from your service.

1 comment:

  1. Hi Punnet..
    thanks for your feedback,appreciate your time in reviewing the site and we have taken on board all the information, we are currently working on it and will make sure things mentioned above are done.
    regards
    Sandeep

    ReplyDelete