SRK: pepsi and coke in the same bottle??

SRK (Shah Rukh Khan) has been the brand ambassador for pepsi since eternity, right? and he hates coke as well, going by brand endorsement rules? well well...i was extremely surprised to see him endorse Sprite! As logic would go, it's all in the name of getting some much needed moolah for kolkata knight riders...the korbo lodbo jeetbo re tribe...but is he going overboard with brand endorsements for KKR, when they just don't have a team good enough to win more than a couple of matches in IPL? was the simple idea behind buying a team was to add a separate revenue stream through endorsements which otherwise would'nt have come to him? will we next see KKR folks, ganguly included, applying some Axe talcum powder on their bodies and going out to defeat delhi daredevils? (SRK sells us duniya ka sabse chota AC, right?). I think SRK is killing his brand appeal by trying to be everywhere. Getting desperate to make money, while the good times last. One of his mandates is to get red chillies as the producer in case he wants to be featured in any endorsement...whatever happened to the creative liberties of the marketing folks in the brand teams? sample the sprite ad here...